SoulCycle
Art Direction
Design
Problem
Working out has gotten boring; the routine has gone stale.
Nothing to motivate, nothing to inspire
Insight
SoulCycle takes you beyond your normal boring workout, it allows you to solely be in the moment, to lose yourself and to unleash your soul.
SoulCycle x Boiler Room
2 giants in music and exercise
colliding like nobody could have ever imagined
don't miss the workout of a lifetime
Introducing
SoulCycle dives into the depths of EDM
with a collab that enriches the soul through body and mind
a workout where transcendence is inevitable
a match made in sweat
Bringing back 6 ICONIC Boiler Room sets:
FRED AGAIN - LONDON - 52M VIEWS
CHARLI XCX - NEW YORK CITY - 8M VIEWS
CARL COX - IBIZA - 72M VIEWS
YOUSUKE YUKIMATSU - TOKYO - 18M VIEWS
KAYTRANADA - MONTREAL - 24M VIEWS
SOLOMUN - TULUM - 74M VIEWS
Inviting our top SoulCyclists all over the globe
to a series of 6 SoulCycle workouts
fueled by the 6 most hyped live sets of all time
a once-in-a-lifetime ride
streamed to millions
Sets that just keep on giving
utilizing Boiler Room's extensive YouTube channel
riders can relive the best workout of their lives
over and over again
And to commemorate a collab akin to none:
MERCH
Process
Created in collaboration with Valerie Pineda
