SoulCycle
Art Direction
Design
Problem
Working out has gotten boring; the routine has gone stale.
Nothing to motivate, nothing to inspire
Insight
SoulCycle pushes you beyond your normal, boring workout; it takes you from your everyday to flow state. The opportunity to lose yourself and to unleash your soul.
OOH
SoulCycle x Boiler Room
Two masters of atmosphere, uniting for a workout that kicks the
breaks off your average workout.
Lose yourself in the music, unleash your soul in the ride,
an unforgettable workout played on repeat.
Bringing back 6 ICONIC Boiler Room sets:
FRED AGAIN - LONDON - 52M VIEWS
CHARLI XCX - NEW YORK CITY - 8M VIEWS
CARL COX - IBIZA - 72M VIEWS
YOUSUKE YUKIMATSU - TOKYO - 18M VIEWS
KAYTRANADA - MONTREAL - 24M VIEWS
SOLOMUN - TULUM - 74M VIEWS
Inviting our top SoulCyclists all over the globe
to a series of 6 SoulCycle workouts
fueled by the 6 most hyped live sets of all time
a once-in-a-lifetime ride
streamed to millions
Sets that just keep on giving:
Utilizing Boiler Room's extensive YouTube channel
riders can relive the best workout of their lives
over and over again
Process
Created in collaboration with Valerie Pineda
