SoulCycle
Strategy
Concept creation
Creative direction
Design
Insight
Your legs are burning and sweat is pouring down your face, you don't think you can go on. Then something changes, your feet start to flow with the music. Your body starts to feel weightless and with each pump of your legs, the world melts around you.
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SoulCycle takes you beyond your normal boring workout, it allows you to solely be in the moment, to lose yourself and to unleash your soul.
Introducing
Soul Fest
SoulCycle presents Soul Festival, an electrifying, first-of-its-kind music and fitness experience.
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We're bringing together the hottest names in music across three dynamic stages, with each artist delivering a high-energy, 30-minute set designed to fuel your ride and ignite your soul.
But we're not stopping there. As the energy reaches its peak, prepare to have your mind blown by an awe-inspiring drone show.
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Unleash your soul in a way you've never experienced before.
Process
Moodboard
Early Ideating
Late Stage
Final
Created in collaboration with Valerie Pineda
