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+ ART DIRECTOR
+ DESIGNER
NBA
Strategy
Art Direction
Design
Brief
Find an unexpected niche, interest or target market and build a campaign
that brings the NBA to them in a meaningful, authentic way.
The Idea
Copywriter: Ava Soleil Green
Create an activation that brings the NBA to the people who feed it.
Through a series of hints and stunts. Unexpected DoorDash drivers get VIP access to the NBA in a once-in-a-lifetime way.
All this gameday ordering leaves somebody out...
THE DASHERS
Activation
STAGE 1
Throughout the season, players give a special shout-out to their favorite restaurants
Hover over players
STAGE 2
1
RIGHT BEFORE TIPOFF
A new feature appears, highlighting the area of your local player's
favorite restaurant.
STAGE 3
1
Rolling up in style,
Dashers can park in their
specialty VIP parking lot
2
Dashers get to
enter the stadium via
a specialty entrance
3
Instead of another
contactless drop-off,
Dashers meet the
stars and share a meal at
the meet & greet.
4
Courtside seats to finish
off the activation with the ultimate fan experience
SOCIAL + OOH
SOCIAL
STATIC
TUNNEL FIT PICS
OOH
Billboards on the roads to stadiums + window postings at the selected restaurants
EVERYONE ELSE
Bringing the NBA to all DoorDashers:
Dashers can now watch games while they are parked waiting for new orders.
THANK YOU
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