Dollar Shave Club
Strategy
Concept creation
Creative direction
Copywriting
Design
Problem
Every morning, millions face the same terrifying choice: risk it all with a dull, months-old razor, or walk away scruffy and defeated. Too often, that choice ends in a massacre of nicks, cuts, and bathroom sink carnage. But there’s a way out—Dollar Shave Club delivers fresh, sharp razors right to your door. No more bloodbaths, no more monsters. Just smooth, easy shaves—without the horror show.
OOH:
EMERGENCY RAZOR REPLACEMENT
1 - THE HOTLINE
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It’s your one-call escape plan. When a sharp blade is a lifetime away and your face is on the line, we’ll dispatch a SHAVING CREAM FIRST AID KIT.
Set with fresh blades and shaving cream, it's salvation just a phone call away.
​2 - THE BOOTH
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Sometimes a fresh shave just can't come fast enough.
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When you can't stomach the wait, find the Blade Replacement Booth. Drop in your old, rusty blade and we’ll dispense a fresh, sharp Dollar Shave Club blade on the spot.
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It's time to recycle the old and usher in the new.
3 - THE REMINDER
​​And to make sure you never forget how to call for help, we’ve printed the survival guide right where you need it.
Our Shaving Cream now comes with a chilling,
can’t-miss-it reminder: ‘HOW OLD ARE YOUR BLADES?’
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Think of it as the final warning before the carnage begins. Don't become another statistic. Call the hotline.
Press
Process
CU Boulder Golden Nuggets silver in Best Design
Denver One Show Gold in Student Best Design