Dollar Shave Club

Strategy

Concept creation

Creative direction

Copywriting

Design

Problem

Lets face it, nobody really knows how old their razors is. A week, a month?
Razor burn, skin irritation, even serious infections; Your face is forced to suffer the consequences of your dull blade. The people need to wake up to the truth.

Solution

Make a campaign that is inescapable. A seed of doubt that grows with every shave. Then throw the people a lifeline: Monthly blade drop offs, Blade Replacement Booths, Hotlines and even strategic reminders.

A sharp blade that's never out of reach, or mind.

OOH:
EMERGENCY RAZOR REPLACEMENT

1 - THE HOTLINE

It’s your one-call escape plan. When a sharp blade is a lifetime away and your face is on the line, we’ll dispatch a SHAVING CREAM FIRST AID KIT.

Set with fresh blades and shaving cream, it's salvation just a phone call away.

2 - THE BOOTH

Sometimes a fresh shave just can't come fast enough.

When you can't stomach the wait, find the Blade Replacement Booth. Drop in your old, rusty blade and we’ll dispense a fresh, sharp Dollar Shave Club blade on the spot.

It's time to recycle the old and usher in the new.